QUEZON CITY, PHILIPPINES — Following weeks of nationwide anticipation and a wave of entries, Dearself Studio officially announced the grand prize winner of its highly successful “Selfie Now, Boracay Later” campaign. The official awarding ceremony took place on April 9, 2026, at the brand’s head office located in Quezon City.
The campaign, which integrated the studio’s signature self-portrait experience with the promise of a dream getaway, invited clients to showcase their “best selves” through the lens of Dearself’s professional-grade self-shoot setups. The initiative saw record-breaking engagement, further solidifying the brand’s position as a leader in millennial and Gen Z-focused experiential photography.
From the Studio to the Shore
The grand winner, selected for their unique aesthetic and creative interpretation of the “Main Character” vibe, was presented with a luxury travel voucher for a premium Boracay vacation. The prize includes round-trip ticket, airfare and a stay at La Carmela de Boracay with breakfast for 2, bringing the campaign’s vision of a seamless transition from studio glow-up to island paradise to life.
“At Dearself Studio, we are in the business of capturing milestones,” said the Managing Director, Mr. Philippe Patek Palomo. “This campaign was our way of rewarding our community’s creativity. Seeing the joy this brought to our awarding ceremony reminds us why we continue to innovate in the self-portrait space.”
A Milestone for the Brand
The event also served as a celebration of the studio’s expanding footprint in the Metro Manila area and its commitment to digital-first marketing. Amidst the current “Graduation” season and ongoing website enhancements, the “Selfie Now, Boracay Later” winner, Mr. Lester Mateo Dumaguin serves as a testament to the brand’s vibrant community and the high-value legacy products from Dear Self package to Dear All Raw Soft Copies that continue to drive studio success.
About Dearself Studio
Dearself Studio is a premier self-portrait photography destination based in the Philippines. Specializing in high-aesthetic, professional-grade self-shoot experiences, the studio empowers individuals to capture their personal legacies through a blend of modern technology and artistic flair.
For more information on upcoming promos and the new Dearself Graduation Collection, visit our official social media pages or our newly updated website.
